President Donald Trump, who has promoted the sport, guitars, coins and watches of the Trump brand, on Monday announced a new incorporation into his personal merchandise line.
The last product that bears the president’s name is “Trump Fragances”, perfume and colony of the Trump brand that costs $ 249.
The fragrances, called “Victory 45-47” are “all about winning, strength and success,” Trump wrote on social networks on Monday night.
The new offers join a list of products with the Trump brand that includes the $ 69.99 “blessed of the United States” Bible “and $ 299 boots” Trump Landslide “.
Trump previously promoted a “Fight! Fight! Fight!” Fragance Collection, launched in December, which costs $ 199.
According to a financial dissemination report published in June, Trump last year won $ 2.5 million of Trump’s sport and fragrances.
President Donald Trump addresses the ONE Air Force to leave for Florida, at the Andrews joint base, Maryland, on July 1, 2025.
Evelyn Hockstein/Reuters
Trump’s commercial assets are in the hands of Donald J. Trump Revocable Trust, who is controlled by his son, Donald Trump Jr., but government surveillance groups have expressed concern for how Trump can be using his position as president to generate personal profits.
The White House Secretary, Karoline Leavitt, said in May that Trump is respecting all applicable laws of conflict of interest.
“I think everyone, the American public, believe that it is absurd for anyone to insinuate that this president is benefiting from the presidency,” he said. “This president had incredibly successful success before giving everything to publicly serve our country.”
Peter Charalambous and Olivia Rubin of ABC News contributed to this report.
